Search Optimisation is one of the most complicated parts of having a website.

Many experts rely on you not understanding what it is about, so you end up spending more, and getting less.

Search Optimisation and Online Marketing is about finding more targeted visitors for your website. There is not usually a ‘one solution fits all’ answer, as each website will have a different mix of: content, money to spend, online history, social media presence, and online competition.

You may need a selection of the following, to improve your current situation.

SEM and SEO?

Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions.

Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases which are relevant to your business.

Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, back end coding optimisation, website submissions and results reporting.

What are Pay-Per-Click & Pay-For-Inclusion programs?

Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

Pay-for-inclusions (PFI) simply involves paying to get your website listed on a specific search engine – it does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, it’s effectiveness is limited.

If you would like some advice on Search Optimisation – contact us.